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Quick answer: For enterprise-scale tracking and reporting, Profound and Ahrefs Brand Radar are the deepest options. If you want the best value for a small or mid-sized team, Otterly.AI and Peec AI are the most affordable ways in. If AI visibility needs to sit alongside an SEO workflow you already have, Semrush AI Toolkit or Ahrefs Brand Radar make sense. If you want visibility tracking paired with technical "AI-readiness" audits, look at Scrunch AI.
AI search has changed how people find brands. Instead of scrolling through ten blue links, people now ask ChatGPT, Google AI Overviews, Gemini, Claude, or Perplexity a direct question - and get a synthesized answer with a recommendation, not a list of links to click through.
That's a real shift, though it's worth keeping it in proportion: search click-through rates have been declining for years as Google added more on-page answers, and "AI visibility" is the newest chapter of that trend rather than a total replacement for organic search. AI visibility tools exist to answer a specific question: when someone asks an AI assistant about your category, does it mention you - and why or why not? Most do this by tracking:
We looked at each platform's own documentation, pricing pages, and independent third-party reviews (G2, and hands-on write-ups from other agencies and tool vendors) rather than relying on marketing copy alone. Pricing in this category changes often and isn't always published - where a vendor doesn't list a public price, we say so rather than guessing. We recommend confirming current pricing directly with each vendor before you buy, since several of these companies have changed their pricing model more than once in the past year.
*Pricing changes frequently in this category and several vendors don't publish it. Figures above are the most recent verifiable numbers as of this writing - confirm on the vendor's site before budgeting.
Best for: Large brands that need executive dashboards and large-scale prompt monitoring, and that can absorb enterprise pricing.
Profound is one of the most well-funded and widely cited names in this category - it raised a $96M Series C in February 2026 at a $1B valuation, and counts large brands among its customers. Its distinguishing feature is "Prompt Volumes": panel data showing what real people actually ask AI assistants, broken down by region, age, and income, which functions as a kind of keyword research for the AI-search era.
Where it's strong: breadth of platform coverage, source/citation research showing which domains AI models trust in your category, and enterprise-grade reporting. Where it's limited: the official pricing page is now demo-led with no public price; third-party benchmarks report Starter around $399 - $499/mo and enterprise deployments commonly landing between $2,000 - $5,000+/mo. It also doesn't support multiple brand workspaces on one account, which several agency reviewers flag as a real limitation for anyone managing more than one brand. AI platforms covered: ChatGPT, Google AI Overviews, Perplexity, Gemini, and others depending on plan; Claude coverage has been reported as limited on some tiers.
Best for: SEO teams who want AI mention data inside a tool they already use for backlinks and keyword research.
Brand Radar is Ahrefs' AI-visibility product, built on top of its existing prompt and keyword database - over 400 million search-backed prompts drawn from real "People Also Ask" data rather than synthetic questions. It covers AI Overviews, AI Mode, ChatGPT, Perplexity, Gemini, and Copilot, and - unusually for this category - also tracks brand mentions on YouTube, Reddit, and TikTok as leading indicators of future AI visibility (currently in beta).
Where it's strong: the sheer scale of its prompt database, and having AI-mention data next to the backlink and content data you're probably already using for SEO. Where it's limited: it's priced as an add-on, not a standalone plan - a base Ahrefs subscription starts around $129/mo, and Brand Radar itself is an additional $199/mo per AI platform index or $699/mo for all six bundled. Independent testing has also flagged accuracy gaps in raw mention counts, and it currently gives you data rather than specific optimization recommendations. AI platforms covered: Google AI Overviews, Google AI Mode, ChatGPT, Perplexity, Gemini, Copilot (plus beta YouTube/TikTok/Reddit tracking).
Best for: SMBs, freelancers, and agencies who want to get started without a sales call.
Otterly.AI is one of the few tools in this category with fully public, self-serve pricing: a $29/mo Lite plan, $189/mo Standard, and $489/mo Premium, plus a 14-day free trial with no credit card required. It covers prompt research, daily tracking, link citations, and a "GEO Audit" that scores your pages against 25+ factors that affect whether AI models cite them.
Where it's strong: transparent, low-friction pricing; broad country coverage (50+ markets); genuinely useful for validating whether AI visibility matters for your brand before committing to a bigger platform. Where it's limited: the base plans only include four AI engines (ChatGPT, Google AI Overviews, Perplexity, Copilot) - Gemini and Google AI Mode are paid add-ons ($9 - $149/mo depending on tier). Prompt limits are tight on the entry plans (15 on Lite, 100 on Standard). AI platforms covered: ChatGPT, Google AI Overviews, Perplexity, Copilot (core); Gemini and Google AI Mode as add-ons.
Best for: Teams whose main question is "why is my competitor showing up and I'm not?"
Peec AI launched in 2025 and has leaned into competitive intelligence - surfacing content gaps and citation opportunities relative to named competitors - with modular, pay-for-what-you-track pricing starting at $89/mo for 25 prompts across three-country coverage.
Where it's strong: clean, uncluttered reporting focused on competitive gaps; pricing that scales with what you actually track rather than a flat enterprise fee. Where it's limited: smaller integration ecosystem than the larger platforms, and coverage is narrower on some AI platforms compared to tools like Ahrefs or Profound. AI platforms covered: ChatGPT, Google AI Overviews, Perplexity (confirm current coverage directly, as this expands over time).
Best for: Teams who want AI visibility data inside a marketing suite they already pay for.
Semrush has extended its existing SEO infrastructure - one of the largest search-visibility datasets in the industry - into AI-search tracking. It's not a dedicated, purpose-built AI visibility platform the way Profound or Peec AI are; it's a module inside a broader suite, with AI Visibility Toolkit pricing reported starting around $99/mo per domain, and Semrush One bundling SEO and AI toolkits together at higher tiers.
Where it's strong: one login for keyword research, backlinks, content tools, and AI visibility; useful if you don't want another separate subscription. Where it's limited: AI-specific tracking is newer and shallower than dedicated tools - ChatGPT and Gemini coverage have been described as partial or limited compared to Google AI Overviews coverage, which is the most mature part of the toolkit. AI platforms covered: Google AI Overviews and AI Mode most completely; ChatGPT, Perplexity, and Gemini with more limited depth.
Best for: Larger organizations that want technical recommendations for AI discoverability, not just a mention count.
Scrunch AI pairs visibility tracking with technical site analysis - crawler analytics showing when GPTBot, ClaudeBot, and PerplexityBot actually visit your site, GA4-connected reporting on AI referral traffic, and an "Agent Experience Platform" that serves a structured, AI-readable version of your site to crawlers (still an Enterprise-only, limited-availability feature as of early 2026).
Where it's strong: the crawler-traffic and GA4 integration is consistently the most-praised feature in independent reviews; broad platform coverage on higher tiers. Where it's limited: pricing starts at $250/mo (Core) for just four engines - the same engines cheaper tools track for less - with Claude, Gemini, and several others gated behind a custom Enterprise tier. Reviewers also note that its "Insights" and recommendation features are less developed than its monitoring, so teams without in-house AEO expertise may need to pair it with another tool to act on the data. AI platforms covered: ChatGPT, Perplexity, Google AI Overviews, Copilot on Core; up to nine platforms (including Claude, Gemini, Meta AI, Grok) on Enterprise.
Best for: Content and SEO teams who want tracking and the fix for a citation gap in the same tool, rather than exporting data to a separate content platform.
Frase's pitch is that most AI visibility tools stop at the alert - telling you where you're missing - without connecting that to the actual content workflow needed to close the gap. It tracks citations across a broad set of AI engines and pairs that with an "action center" suggesting specific next steps, plus traffic and ROI views.
Where it's strong: the loop from "here's your gap" to "here's the content brief to fix it" in one place, which several teams cite as the main reason to pick it over a pure-monitoring tool. Where it's limited: as with most tools here, credit-style usage on broader query sets can be consumed quickly; confirm current prompt/credit allowances against your expected tracking volume before committing. AI platforms covered: ChatGPT, Perplexity, Claude, Gemini, and others - confirm current list on the vendor site, as coverage has expanded through 2026.
Software that tracks whether and how often your brand is mentioned or cited in AI-generated answers from tools like ChatGPT, Google AI Overviews, Gemini, Claude, and Perplexity.
SEO tools track search rankings, organic traffic, and backlinks. AI visibility tools track brand mentions and citations inside AI-generated answers - a related but separate signal. Most teams researching this category already run both.
It can be, if AI-driven discovery matters in your category - a basic tool can show you whether AI assistants recommend you or a competitor, and where the gaps are. You don't need enterprise pricing to get a useful starting signal; Otterly.AI and Peec AI both have entry plans under $100/mo.
No. They show you where you're being cited (or not) and, on the better platforms, suggest content or authority gaps to close. The improvement comes from acting on that data, not from the tracking itself.
Weekly is reasonable for most teams; daily if you're in a competitive category where AI-generated answers shift often. Be aware that the same prompt can return different answers session to session, so short-term swings in the data are normal.
It varies widely and isn't always public. Self-serve entry plans run roughly $29 - $250/mo depending on the platform and how many AI engines and prompts you need. Enterprise plans (Profound, Ahrefs Brand Radar's full bundle, Scrunch Enterprise) are commonly quoted in the $400 - $5,000+/mo range depending on scope. Always confirm current pricing directly with the vendor.
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